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United Arab Emirates

Date: November 16 · 2019

November 16 · 2019


For the fourth year in a row, Roca celebrates a new edition of the already renowned competition Roca One Day Design Challenge, calling young designers and architects from the United Arab Emirates to explore their creativity. The competition is already consolidated in the country and has become one of the unmissable dates in the design and architecture environments. 

Next November 16th Roca One Day Design Challenge will take place in Dubai, challenging design and architecture students and young professionals under the age of 30 to create original solutions and innovative concepts related to the bathroom space, in just one day.

The competition aims to promote and give visibility to young talent. The participants will face the challenge against the clock of providing solutions for the bathroom space according to the briefing announced early in the morning. Roca One Day Design Challenge in the United Arab Emirates counts on renowned professionals as members of the jury, who will value the originality, creativity and feasibility of the ideas presented.

Roca One Day Design Challenge is a design competition organized by Roca, a global reference in bathroom products, which takes place annually in different cities around the world. This year 2019 we will celebrate 14 editions of competition. This express competition tests the abilities of the young participants, who will need to design a specific product related to the bathroom space in record time.

The One Day Design Challenge is an initiative that originates from Roca’s commitment to support the talent of young architects and designers, rewarding the innovation, creativity and sustainability of the best projects and helping the authors to make themselves known in these sectors.

Looking for a new challenge? Join us!


Sheikh Zayed Showroom 
Manazel AlSafa Tower 
Opp. Villa Rotana Hotel 
Business bay


09:00 Registration & Breakfast (Last registration before 11.00) 
09:30 Briefing: Presentation of the design topic 
12:00 Catering opening: Lunch 
15:00 Project submissions start 
17:00 Submission deadline 
17:30 Beginning of jury deliberation 
19:30 Awards ceremony 
21:00 End of event



Mohammed Adib

Project leader with over 29 years experience in the international markets, worked in the Middle East, in the UK and Spain, directing projects in Africa, Europe and Asia.



Christian Merieau

Christian Merieau, Founding Partner, MMAC Design AssociatesWith 30 years of experience in interior design, Mr. Merieau has honed his skills from the foundations of interior craftsmanship rising to the ranks of senior management. After an early education in hotel adminstration, he obtained a degree in Interior Design in 1989 and later qualified as Interior Architect in Geneva, Switzerland. Christian Merieau relocated in Dubai 2005 as Managing Director for well know international design firm. After nearly 20 years with this firm designing projects for international hotel operators such as Hyatt, IHG, Millennium, Rezidor, Rosewood, Marriott, Starwood and Accor, he launched MMAC Design Associates, an award winning boutique Dubai based interior design consultancy agency specialized in mid-scale & luxury hospitality design. Mr. Merieau was listed on several occasion as one of the most influential designer in the Middle East by Commercial Interior Design magazine. He has also helped drive the growth of APID, the Association of Professional Interior Designers since 2009 and currently holds the role of Executive Board member. Mr. Merieau, born in Vevey Switzerland and residing in Dubai, is married with two young daughters.



Asmaa Said

  Asmaa Said is the Associate Director at the award winning boutique design firm, Stickman Tribe. Asmaa runs the Dubai multi-disciplinary office, working on signature projects globally in over 10 countries and 23 cities. At Stickman, she had the pleasure of working with some of the world’s most reputable operators and developers to bring their visions to life, such Marriott, Shangri-La, Accor, Starwood, FRHI and Hyatt to name a few. Leading a team of 15 designers and architects in Dubai, over the past 12 months alone, she has had the pleasure of working and delivering high profile projects such as Waldorf Astoria Maldives, Mercedes me Chengdu, Shangri-La Oman renovation, Hyatt Place Xián, The Ritz-Carlton F&B and Conrad Hilton Kuala Lumpur F&B. Some of her proudest achievements and milestones within Stickman such as Hotel Jen Beijing, Nurai Island, Little Miss India and Fairmont Fujairah have been featured in International magazines and platforms such as Wallpaper, Architectural Digest, Commercial Interior Design, The Australian, Dezeen and many others. The same projects have also gone to win and be shortlisted for International Awards such as World Interior News held in the UK, AHEAD MEA and Global, Hotel Property Awards to name a few. The tribe is currently working on a multitude of exciting projects including the Viceroy in Seychelles, Swissotel in Doha and a unique standalone brewery, Pirate Life, scheduled to open in 2020 in Perth, Australia. 



Diane Thorsen

Diane is an award-winning designer, co-founder of a leading international architectural firm in Dubai and a key influencer in the Middle East region. Her love and appreciation of art extends to finding opportunities that invite appreciation for art of all forms whether it is art on plate (cuisine), art in landscape or three-dimensional forms.  She studied Art, Design and Architecture in South Africa and is based in the Middle East.  As a LEED accredited professional and a WELL Building AP she finds extraordinary solutions to wicked design issues.  Diane is passionate about the quality and design of everything we see and touch and believes that the smallest details contribute to the experience. She is an advocate for creating environments that inspire and uplift.

File #39563


Victor Schoone

Victor Schoone Msc Business Administration Erasmus University Rotterdam (Rotterdam School of Management) and CEMS Master ESADE Business School. Born in Rotterdam, Netherlands (1972), is the Country Manager for the Middle East region and surrounding countries since 2006 when he established the Roca Sanitario, S.A. Representation Office in Dubai, UAE.

Employed by Roca since 1998, his mission has been in the Middle East region to work towards achieving a leadership position for the Roca brand and pursue the recognition of the market of the key values defined by the Company: Sustainability, Innovation, Design, and Wellbeing.