Unfortunately, talent is sometimes not enough when it comes to creativity, as it is also essential to know how to promote an idea and even how to promote ourselves. This might seem an unimportant detail but don’t be fooled, it isn’t. For instance, let’s take Thomas Edison, famous for having invented the light bulb, among other devices. But it was actually the British Joseph Swan who invented the light bulb before him and Edison, somehow, “developed” Swan’s idea. Therefore, why does the world remember Edison and not Swan? Because Edison knew how to promote his invention more effectively.