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Priscila Yoshihara

Priscila Yoshihara is studying Design at São Paulo University in Brazil. “How it can get better?” is a question that is always in her mind. Priscila has no doubt that a human-centered design is the first step to improve our society. This is the reason she is aiming to be an outstanding designer.

As Paula Scher said: “It’s through mistakes that you actually can grow. You have to get bad in order to get good.” It is designing user-friendly, cunning and cutting-edge outcomes that we can make a difference. We need to open our minds and to broaden our horizons to reach a world that we design.

Awarded projects