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Spain

Date: October 18 · 2014

October 18 · 2014

Introduction

Roca held the third edition of the One Day Design Challenge on 18th October 2014. This initiative began with the aim of giving young Spanish designers the opportunity to create unique projects, as well as giving them a head start as they embark on their professional careers. The speed design contest was held simultaneously in the Roca Galleries in Barcelona and Madrid, connected via streaming.

In this third edition, the participants faced the challenge of designing and reinterpreting public bathrooms for events attended by a large volume of people, improving the solutions currently available on the market. Once again, the challenge achieved great success in terms of participation, with 193 groups registered and more than 100 final proposals.

After an intense debate, the jury, formed by members and partners of the Roca Design Center, named the Capsul3 project the winner, designed by two students from the ELISAVA design college, Álex Casabò and Enric Garriga.

Capsul3 combined bathroom modules which connect to each other to form a chain to meet the particular needs of each event. Moreover, the design, which took water efficiency into account thanks to a recycling process, also enabled modules to stack up, thereby facilitating transportation. The jury highlighted the capacity of this solution to integrate all of objectives set out in the brief perfectly, creating a temporary space that respects the environment and strives to ensure maximum comfort. 

Awarded projects

Daang

Aleix Carricondo

Oriol Farran

Eduard Pastor

W-Circle

Guillermo Fosalba

Fermín Monreal

Fold Screen

Iván Barba

Andrea Gelpí

Oriol Tur

Roca Clean Box

Álvaro Álvarez

Marcos González

Jury

Mónica Azorero

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Mónica Azorero

A graduate in Industrial Design in 1998 at the ESDI Design School, she has spent her career in different design and ephemeral architecture studios, before joining the Roca Design Center in 2003.

Her skills allow her to find and apply the most adequate solution for every challenge. She is able to combine the rational perspective that her professional environment requires with a spark of creativity to add even more value to her work.

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Alessandro Calogero

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Alessandro Calogero

A talented designer with a keen eye for detail and styling. He has a solid base of design knowledge from the Milan Polytechnic University.

After his study he worked for several years in Milan for Stefano Giovannoni, on products for companies such as Alessi, Magis, Cassina, Flos and Seiko, where he developed a thorough understanding and affection towards everyday objects. He worked for 2 years at the LG Electronics Design Center in Milan before joining ROCA Innovation Lab in 2006 as a concept designer.

He is co-founder of the CrousCalogero design studio (2010).

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Josep Congost

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Josep Congost

Born in 1956 in Barcelona, this engineer was a founding associate and chairman of the Governing Board of Ecotècnia S.Coop (1981-1989) and the Director of Vehicle Design at the NETC-B (Nissan European Technology Centre in Barcelona) (1989-97).

Since 1997, he has worked at Roca Sanitario SA, and he is currently the Design Director of the company’s design centre (Roca Design Center & Innovation Lab).

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Jordi Corral

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Jordi Corral

Born in Barcelona, Jordi is a qualified engineer who joined the Roca Design Center in 1998, after several years of experience as a development engineer in the automotive industry.

On top of his duties in the Design Center, he helped set up the Innovation Lab where he now combines his Design Management know-how with his extensive knowledge of the bathroom industry and analytical thinking, and applies it to his Project Management role.

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Marta Michalowska

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Marta Michalowska

A Polish concept designer with experience in innovative processes. She joined the Roca Innovation Lab in 2008, where she was responsible for the creation of new product concepts, design strategies and user research.

She boasts a wide range of skills, including the ability to empathize with the context of a problem, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context. She previously worked for companies such as Asus in Taipei, Designaffairs and BMW Group in Munich.

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Toni Solanas

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Toni Solanas

An electronic Engineer from Barcelona, he started his professional life developing electronic health equipment, then continued to enrich his electronic device development background by designing geopositioning and messaging devices for fleet vehicles.

Nowadays, at the Roca Design Center, he makes full use of his extensive experience and endless curiosity to lead a team striving to deliver the most effective electronic solutions to take bathroom product performance and user experience to a new level.

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