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Spain

Date: October 17 · 2015

October 17 · 2015

Introduction

On 17th October 2015, Roca held the fourth edition of the One Day Design Challenge. With the aim of promoting young talent, the contest was held simultaneously in the Roca Galleries in Madrid and Barcelona, connected via streaming.

This edition was marked by a record-breaking level of participation, with 234 projects submitted and a total of 456 students registered from 23 provinces. On this occasion, the challenge that the participants faced against the clock involved designing new products for bathroom spaces that offered the greatest level of ease for cleaning.

Characterized by creativity and the broad variety of ideas and proposals, the event was won by the IGAD project designed by the students Ignasi Sagré, from the ELISAVA design college, and Adrián González, from the Universitat Politècnica de Catalunya. Their proposal consisted of a self-cleaning wash basin that, thanks to its rotation system on its own axis, reduced cleaning time in bathroom spaces.

Moreover, for the first time, a second prize was awarded, which went to the Spink project by Alberto Aguado, student at the Universidad Complutense de Madrid, and Jesús López, of the Universidad Europea de Madrid. Spink stood out for its simplicity when resolving the problem at hand, as its design of a single piece that is easily removed and attached considerably reduced cleaning difficulty and time.

Awarded projects

Winner

Igad

Adrián González

Ignasi Sagré

2nd runner up

Spink

Purity

Teresa Carriles

Luis Muñoz-Vargas

Moon Urinal

Deborah López

Pop Up Clean

Silvia Cortada

Sergi Gallego

Jury

Jesús Albarracín

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Jesús Albarracín

A graduate in Industrial Design, he worked as an in-house designer in different business areas (houseware, furniture and measuring instruments) from 1985 until 1991, when he joined Roca.

As a member of the Roca Design Center, he develops sanitaryware projects. He has combined his extensive and fruitful professional experience with teaching Design Management at Elisava since 2000.

He has also been member on the jury on different postgraduate programmes at the Istituto Europeo di Design (IED) and Escola Superior de Disseny Industrial (ESDI).

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Mónica Azorero

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Mónica Azorero

A graduate in Industrial Design in 1998 at the ESDI Design School, she has spent her career in different design and ephemeral architecture studios, before joining the Roca Design Center in 2003.

Her skills allow her to find and apply the most adequate solution for every challenge. She is able to combine the rational perspective that her professional environment requires with a spark of creativity to add even more value to her work.

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Miguel Barahona

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Miguel Barahona

Miguel Barahona qualified as an architect at the Escuela Técnica Superior de Arquitectura de Madrid. His professional career has ventured beyond architecture to encompass city planning, and interior and graphic design. His work has been published in national journals (Pasajes, Diseño Interior, AVR, Arquitectura Viva) and on international websites (Archdaily, Plataforma Arquitectura, Mocoloco, Archello, etc.). He is currently the Director of the Master in Interior Design at IED and a regular contributor to the magazines Diseño Interior and Descubrir el Arte, as well as the website Houzz.

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Alessandro Calogero

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Alessandro Calogero

A talented designer with a keen eye for detail and styling. He has a solid base of design knowledge from the Milan Polytechnic University.

After his study he worked for several years in Milan for Stefano Giovannoni, on products for companies such as Alessi, Magis, Cassina, Flos and Seiko, where he developed a thorough understanding and affection towards everyday objects. He worked for 2 years at the LG Electronics Design Center in Milan before joining ROCA Innovation Lab in 2006 as a concept designer.

He is co-founder of the CrousCalogero design studio (2010).

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Jordi Corral

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Jordi Corral

Born in Barcelona, Jordi is a qualified engineer who joined the Roca Design Center in 1998, after several years of experience as a development engineer in the automotive industry.

On top of his duties in the Design Center, he helped set up the Innovation Lab where he now combines his Design Management know-how with his extensive knowledge of the bathroom industry and analytical thinking, and applies it to his Project Management role.

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Estudio Noviembre

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Noviembre Estudio

In 2008, they founded Noviembre Estudio and, since then, Susana Sancho and Vicente Porres have transcended the disciplines of design.

Susana’s artistic training in Fine Arts combines with the technique of a product designer of Vicente’s calibre to create a cocktail that they refer to as “smooth and sweet eclecticism”.

Applying this formula to create iconic spaces and products, such as the H2O bottle and the S1 cabin for ThyssenKrupp Elevators. Their recognition has led to awards such as the Elle Décor’s Young Designer Talent Spain 2013, Good Design Chicago’s Athaneum Museum 2009, the National Craftsmanship Award 2009 and the silver ADI-Fad Delta Award 2013 among others.

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Jordi Pérez

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Jordi Pérez

A graduate in Industrial Design in 1994 at the Elisava School of Design (Barcelona), he has spent his career in industrial design studios and companies in Spain and Italy, such as Uli Marschteiner Studio, Studio Italform, Studio Nuñez Castain, Bausch & Lomb, Salerm, BD Barcelona, Lamp, Mecalux and Cosmic, among others.

Since 2002, he has formed part of the Roca Design Center. He has worked as a lecturer at Elisava and the Centro Ricerche Domus Academy (Milan).

He has won several design awards and accolades for his work.

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Isabel Roig

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Isabel Roig

Isabel Roig has been the General Director of the BCD (Barcelona Design Centre) since 2000, an organization focused on economic and social value creation through design and its role in innovation and sustainable growth. Her previous professional experience has provided her with the insight required to set successful and innovative strategies at the Centre. In 2006, she founded Barcelona Design Week. She has been a member of the European Design Leadership Board appointed by the European Commission, and the Chairwoman of BEDA (Bureau of European Design Associations). Currently, she is a member of the Steering Committee of the World Design Weeks Network.

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