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Master Design Challenge

The winners of all editions of the competition held in 2019 will meet in Barcelona from the 20th to the 22nd January 2020.

Three days of activities focused on innovation, creativity, design and sustainability in which the young designers and architects will fight for the global prize by putting their talent to the test. 

The winners will participate with the same groups with which they took part in the local editions and will carry out different tests and activities to become the champion of champions.

In its continuous commitment to supporting and providing visibility to young talent all around the world, Roca One Day Design Challenge organizes this grand finale of the competition against the clock that has taken place in 13 countries. Moreover, the Master Design Challenge is fully aligned with the Sustainable Development Goals defined by United Nations, which set the baseline for the planet’s agenda in terms of sustainability until 2030.


João Bessa

João Bessa is a creator who seeks the origins in all aspects of his daily life. Being passionate about the history of Design, João is inspired by Vintage & Classic and recreates the best of the past in his own way. He combines his very own style with Art and Design, creating exclusive furniture pieces of pure beauty. Attracted by the multicultural environment and the unique architecture of the city, João moved to Oporto city where he earned a degree in Product Design.

After working with several international recognized brands in the world of Design, João Bessa decided to make his passion a way of living. It was then that he decided to create his own design brand. In 2015, BESSA was born to make the world aware of the exclusive products made in Portugal.

Isabel Pintado

Senior Vice President and Managing Director Isabel at Wilson associates.
She epitomizes a style of harmonious natural and contemporary elements. She is a seasoned interior architecture professional with an invaluable familiarity of the region’s culture and business landscape combined with an in-depth knowledge of the industry. As Senior Vice President and Managing Director, Isabel leads the Dubai design studio, oversees the design direction for each project, and generates opportunities for Wilson’s global design studios. For as long as she can remember, her passion has been for design. Isabel kindles her creativity by trekking in the mountains, camping in the desert, and hosting dinner parties for friends. Much of her inspiration is found through her love for travelling, watching people on the street, and visiting exhibitions by an eclectic roster of artists and designers

Vladimir Pirozhkov

Vladimir Pirozhkov graduated from the Department of Industrial Design of Sverdlovsk Architecture Institute. He served internship at the studio of a renowned designer Luigi Colani, where he took part in the projects for such companies as Adidas, Ferrari, Yves Saint Laurent, etc. Subsequently, he continued his studies in Switzerland at the Art Center College of Design. For more than 20 years he developed car interiors for the most notorious international brands: he held the position of a Designer at Citroën and a Senior Designer at the Toyota design center in Nice. Since February 2005 he has been an honorary member of the Russian Academy of Arts. He teaches at the leading universities of Russia, USA, China and Europe. Since 2014 he has been the Director of the Kinetics Center of Prototyping of High Complexity/ NITU MISiS. Elements of corporate style for the new airliner Sukhoi Superjet 100, the Olympic and Paralympic Torch design for the 2014 relay in Sochi, as well as a concept model of the next-generation spacecraft RKK Energia and a new chair for astronauts, etc. were developed under his leadership.

Isabel Roig

Isabel Roig has been the General Director of the BCD (Barcelona Design Centre) since 2000, an organization focused on economic and social value creation through design and its role in innovation and sustainable growth. Her previous professional experience has provided her with the insight required to set successful and innovative strategies at the Centre. In 2006, she founded Barcelona Design Week. She has been a member of the European Design Leadership Board appointed by the European Commission, and the Chairwoman of BEDA (Bureau of European Design Associations). Currently, she is a member of the Steering Committee of the World Design Weeks Network.

Josep Congost

Born in 1956 in Barcelona, this engineer was a founding associate and chairman of the Governing Board of Ecotècnia S.Coop (1981-1989) and the Director of Vehicle Design at the NETC-B (Nissan European Technology Centre in Barcelona) (1989-97).

Since 1997, he has worked at Roca Sanitario SA, and he is currently the Design Director of the company’s design centre (Roca Design Center & Innovation Lab).



Brand Communications Director of Roca and Director of the We Are Water Foundation since its creation in 2010. He has developed his professional career in the fields of marketing, business strategy and communication.


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