João was born in the small town of Évora on February 19, 2000. Since he was a kid, he has always had an interest and curiosity in doodling everything he could. Currently finishing a degree in Design at the University of Évora, João studies both graphic design and product design.
He considers himself a simple person and strongly supports the thought that from the simplest ideas come the greatest innovations. He thinks it is important to always take into account the sustainability of a product, maintaining the balance between a great design and a great planet.