Creative work is often a solitary process. The image of a designer sitting in front of his/her computer for hours, drawing, trying out new ideas, both moving forward and backward, is very familiar to those working in this field. There are several techniques that help us in this sense, like Sleep Writing, the moodboards and other processes we have already addressed in this journal.
But loneliness is not always a part of the creative process. There are projects in which we need to work collectively and sometimes, choosing the best concepts with so many people involved might prove to be a difficult challenge, both from the point of view of quality and the sensitivities of the participants.