Alma Laut, winner of 8th edition of the Roca One Day Design Challenge in Madrid, second best design student in Spain in 2020
03 / 06 / 2021
The Spanish Society of Academic Excellence (SEDEA) has designated Alma Laut, winner of the second prize at the eighth edition of the Roca One Day Design Challenge in Madrid, as the second best design student in Spain in 2020.
In this interview we discover a bit more about her career, her future prospects and her vision of design and creativity.
What advice would you give to those thinking of participating in the contest?
I would give them different pieces of advice: read the briefing carefully, make sure your idea complies with all the requirements, organize your time well, divide all tasks between yourself and your partner, if you have one. Try to avoid very complex and impossible ideas, sometimes the simplest idea is the most feasible and above all, try to have a good time!
You are currently designing glasses and complements. Has the pandemic modified the trends in this sector?
Yes, the pandemic has changed people’s lifestyle; they spend much more time at home now, surrounded by screens. Many people who did not wear glasses before now use them with a screen protection filter. As for aesthetics, timeless designs are trendier now, with discreet colors, classic lines that do not go out of fashion and last for many years.
What or who were your sources of inspiration when you started designing?
One of my design icons is Dieter Rams, with his global idea of working on functional design, with simple and honest shapes. He was one of the first to think of circular economy, searching for timeless aesthetics and avoiding any unnecessary element. I believe that his influence on design can be found in many of our everyday products.
We also have a Spanish designer that follows this concept, André Ricard, who aims to design objects with the simplest and most sensible shape to meet their function.
You just need a clear idea and certain values of what a good design requires to start designing.
What project have you always dreamt of developing but have not been able to carry out?
In the last few years I have found myself thinking of conceiving a design strategy to remove all single-use disposable packaging, which protects everyday objects or food.
We need to find a solution to the amount of plastic waste we are generating, in order to improve the environmental impact we have on our planet.