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Playground cities: spaces for recreation, a creative photography workshop

09 / 16 / 2018

The attendees had the chance of participating in an interesting educational workshop with Anna Devís and Daniel Rueda, both of them architects engaged in creative photography. In this theoretical and practical workshop, they learned to observe and represent architectural spaces from a new perspective. The aim was to create — and not simply take — their own photographs in a space as unique as the Roca Barcelona Gallery.

Kramade, a project that supports young product designers

08 / 03 / 2018

Koldobika Goikoetxea, engineer and industrial designer with an entrepreneurial spirit, cofounded his first start-up company, The Social Coin, in 2013 and since then has not stopped getting involved in high added-value projects, both with young entrepreneurs and companies. He is the founder of Kramade, a project that was started at the beginning of 2016, driven by a group of product design students that tried to make their own projects come true from the university. They failed when they experienced the difficulties involved in the entire process, from manufacturing to distribution.

Six Thinking Hats technique

08 / 03 / 2018

In order to continue with the series on tools aimed at the fostering of creativity and the improvement of abilities and exploratory attitudes –quite useful in the design process– today we present the 'Six Thinking Hats’ technique.

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Intellectual property and the creative sector 3/3. The public domain

07 / 23 / 2018

In this post, we will talk about those works that can be used without having to seek the author’s permission, that is, those in the public domain. If a work is in the public domain, it means that this work can be freely used, disseminated and even modified (in the case of some creative commons licenses). If it is not in the public domain, then it is compulsory to request permission and, in some cases, pay to obtain a copyright license.


Be Colour for One Day. Discovering colour and trends design

06 / 27 / 2018

Winners of the Roca One Day Design Challenge from Portugal and Poland had the opportunity of participating in a very useful and fun workshop, Be Colour for One Day, led by Marta Aymerich, founder of Way and brand communication specialist with an important accent on colour and its emotional uses.

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The backpacks of the One Day Design Challenge have been designed by Àlex Casabò

05 / 31 / 2018

Roca reaffirms its commitment to the development and promotion of young talent through partnerships with young professionals. If some time ago it was Alexandra Barrachina, winner of the first One Day Design Challenge, who designed some settings for Roca's Thinbig® tiles, now it is the turn of Àlex Casabò, winner of the 2014 Spanish edition of One Day Design Challenge, and his accessories brand Mediterrans, created in 2015.

Intellectual property introduction

Intellectual property and the creative sector 1/3. Introduction

05 / 15 / 2018

What is the intellectual property about and why should I be informed? It would be a mistake to think that, as designers, the issue of intellectual property does not affect us, because it really does. When we think of copyright, writers, artists, photographers and little else comes to mind. But the truth is that intellectual property affects the entire creative sector, from musicians to architects, software developers and designers.  

Aleksander Łukaszewicz, third year student of Interior Design at the Academy of Fine Arts in Warsaw and winner of the second prize along with two colleagues in Poland 2018, combines his classes with collaborations in architecture studios designing public spaces and visual identity projects. He also works as a freelance graphic designer. Thanks to this emerging experience, the designer has started to develop his own graphic design, product and interior projects, hoping to enter the professional world as soon as he ends his studies. 


For the time being, he has recreated a new version of the popular game of darts. In this new design, the darts are made using light wood fragments as a core, and veneer as flight stabilizer. Their curved shape makes them rotate during flight, rendering them more precise. A wooden board provides the option of arranging it in many different ways to put some new challenge into the game. The aim of the design was to experiment with new materials to make the game more appealing to users, more ergonomic and entertaining. The best answer to that was a spiral form, inspired by fractals sequences. This makes them well fit for the users’ hands and when thrown, darts begin to rotate around their axis, giving them more stability. The new board gives users the possibility to experiment with unusual shapes, thus giving a new feeling to the game.


Another project he has been involved in is the restaurant specializing in Georgian food Chmeli Suneli in Warsaw, by the studio architektwnetrz.pl. Aleksander was responsible for designing the logo and the sign of the restaurant, inspired by shapes of the traditional Georgian writing system. 


Aleksander has also designed the logo and visual identity of the blacksmith workshop Smithor, specializing in the manufacturing of tools and the reconstruction of historic weapons.   


Based on this image and graphic design projects, we can see that the designer finds it important to get to know other disciplines when developing his projects. For example, knowledge about graphic design can be really helpful when being an interior or industrial designer, because both of these fields are in some parts depending on graphic. “What’s interesting is how the advances in computer technologies are affecting many design fields. Today working with 3D printers, CNC machines in product development processes or using BIM technology becomes the norm in the architecture and design community. Of course technology will always be a tool that will help manage design but it will never be a way to design by itself. But nevertheless that means that in future, we should probably deepen our knowledge on subjects connected with our discipline even though they might seem to be almost from another world”, Aleksander points out. “Product design is quite extraordinary, because it’s an interesting fusion of strict subjects such as ergonomics, materials, science, etc., and artistic subjects like sculpture and painting”.



His working method starts with a deep research on the users the design is aimed at.  He carefully analyzes the context, the background and the goal of the project, and studies the different possibilities offered by materials. Only following this procedure is he able to find a satisfactory aesthetic solution for the design. Toy design is a good example of that way of thinking. By investigating our aim and then mixing artistic/technical balance we can predict what that function will be exactly. Sometimes this can be really simple (but at the same time ingenious!) and sometimes it will demand more complicated solutions.