Date: April 27 · 2019
April 27 · 2019
The first edition of One Day Design Challenge in Argentina took place on the 27th of April in Buenos Aires, attracting the participation of over 200 architecture and design students. The briefing consisted in designing an innovative hair washing tool to be used in the private households. The students faced the challenge of designing, within only seven hours, such hair washing utility, which would enable individuals to wash hair by themselves in an independent way without wetting the rest of the body.
Joaquin Harris and Valentina Masallera became the winners of the contest, gaining $120.000 with their project UNIBATH, which proposed a unique solution for the launched challenge: headrest that can be used in a self-sufficient way and which integrates the functionality of activating the full-body shower mode if needed and the water recuperation function.
The second prize was granted to Agustina Gutierrez and Gonzalo Ledesma, bringing $80.000 to the students of the Architecture, Design and Urbanism at the Buenos Aires University. Their project DROP stands out for its typological innovation and ergonomics, revealing new lines of functional research and new materials.
Juan Vicondo won the third prize and $40.000 thanks to his LAM project. All the jury members came to an agreement that LAM has a remarkable flexibility of usage in function of adaptation to the different heights and domestic life conditions.
Finally, We Are Water Foundation has awarded Tamara Logullo with an additional prize of $20.000 for her project named Diflex, which pays special attention to the sustainability and integrates the concept of the reduced water consumption as one of the indispensable elements within the bathroom space.
Architect and visual artist. Associate Professor of Architecture and Architectural Theory at the School of Architecture and Urban Planning of the University of Buenos Aires. Author of the books “Homo Urbanicus-Homo Naturalis” (Bisman&Robles) 2004, “Arquitectura y Libertad” (Architecture and Freedom) (Bisman Ediciones) 2008, Taller Roca-Sardin (Roca-Sardin workshop), 2009, Monografía Weber sobre la producción del “Estudio del Puerto-Sardin” (Weber monograph on the production of “Study of the Port-Sardin”) 2014. “Paisajes de Utopia” (Utopia landscapes) 2018.
Projects and works built in the country and abroad. Winner of multiple architecture awards. He has published articles in the most important specialized media. He has carried out architecture and art exhibitions and given lectures in national and international media. He has participated in radio programs related to urban issues. He has participated in solidarity actions and in the development of social housing for underprivileged people. Member of the group La Raíz Rioplatense. Member of advisory boards and juries of the SCA.
Luciano Kruk was born on the 20th July 1974 in Buenos Aires and obtained a degree in Architecture at the University of Buenos Aires in the year 2000, and he has been a Professor of Projects at said University between the years 2000 and 2009. He currently teaches as a Guest Faculty Member. He has been a Guest Faculty Member at the Universidad Politécnica in Madrid, ETSAM, at the University of Venice, IUAV, at the UNIVALI University in Santa Catarina, Brazil, at the USJT University in São Paulo Brazil, and at the Argentinian universities of San Martin USAM, Congreso (Mendoza) and San Juan, where he conducted a post-graduate seminar.
He has given seminars and lectures at different levels in Argentina, Brazil, Mexico, Spain and Italy.
Between the years 2000 and 2012 he was a part of the studio BAK arquitectos (Besonías-Almeida-Kruk), obtaining great recognition for his work, such as the first prize in the individual dwelling category at the Biennials of the Architects’ Association of the Buenos Aires Province in 2007 and 2009, the Special Award Eduardo Sacriste presented by the CAPBA in 2005, the first Alucobond award to Young Architecture in 2005 and the Grand Biennial Award CPAU/SCA in 2006.
Researcher, consultant, design director and leader of design and innovation projects, alternating her activity between public management, academic work and the private sector. She specializes in design and innovation projects focused on building future scenarios.
She is currently Operations Manager of Creative Industries of the City of Buenos Aires. She is a member of the Scientific Design Research Council of the Universidad del Bio-Bio, Chile. She is an international speaker on the topics of Design, Innovation and Creative Economy. She is a postgraduate professor at the University of Buenos Aires.
She is a guest lecturer at different universities in Mexico, Colombia, Chile and Ecuador. She is the author of 11 publications that disseminate her expertise, among them the Collection of 8 volumes “Design and Innovation for SME and Entrepreneurs” published by the magazine PYMEs of the Clarín newspaper.
She is currently a member of the jury at the following competitions: "Sello de Buen Diseño", "Incubate", "Premio Estrella del Sur" of the Argentinian Packaging Institute, “Concurso de Fibras Naturales, Neuquén” and the Concurso DomusLab al Diseño y la Innovación. She's a PhD student at FADU. Her research focuses on the study of Design and Innovation Laboratories and disruptive creative processes. Based in Italy, she worked as a researcher at Philips Design Milan and the Interaction Design Institute of Ivrea, design and innovation centers where her daily task was to research and design futures endowed with aesthetic, social, economic, environmental and cultural value and sense.
She was responsible for the creation and coordination of the Metropolitan Institute of Design and Innovation within the Metropolitan Design Center. She was in charge of the project of a Design District for the City of Buenos Aires. As associate director of the consulting firm Total Tool, she has directed numerous projects for the strategic incorporation of design and innovation in companies. She is an industrial designer graduated from the University of Buenos Aires.
She studied at the School of Architecture and Urban Planning of the University of Buenos Aires from 1981 to 1986.
She joined the architect Jorge Uriol Demarchi in 1991 and together they created the Estudio DAY & URIOL DEMARCHI.
From 1994 to 2006 she was a Full Member at DAY / SCAGLIOTTI / URIOL DEMARCHI. From 2006 to date, she has developed her professional activity as a Full Member of DAY - URIOL DEMARCHI, arquitectos + asociados.
Regarding her academic activity, since 1986 she has worked as a professor in Architectural Design in the chairs of Arq. Llauró and Arq. Scarone, in History for the chair Arq.Gazaneo in the Faculty of Architecture and Urbanism of the University of Buenos Aires and in Human Settlements in the chair Arq. Gazaneo, in the Faculty of Architecture of the University of Belgrano. In 1996 and 1997 she was Professor of Construction Pathology in the Specialization Career in Preservation, Conservation and Recycling of Monumental Heritage, Graduate School, Faculty of Architecture and Urbanism of the University of Buenos Aires. From 2001 to date, she has been Assistant Professor of Architectural Design in the chairs of Architect Scarone and Architect Grinberg.
She is a member of CPAU, CAPBA and the Central Society of Architects, where she is a member of the Competitions Subcommittee. In her professional activity she has obtained some prizes and mentions. In the area of hospital architecture she obtained the first Prize in the National Competition of Preliminary Projects for the Hospital de Caleta Olivia, Hospital de Las Heras and the Hospital de Puerto Deseado in the Province of Santa Cruz.
In Restoration, Preservation and Recycling of buildings of patrimonial value, she obtained the Annual Prize for the Best Intervention in Works involving Built Heritage and the Living Testimony of the Citizen Memory Diploma of the CABA City Museum, for the project Sede Central Centro Naval.
Brand Communications Director of Roca and Director of the We Are Water Foundation since its creation in 2010. He has developed his professional career in the fields of marketing, business strategy and communication.