Fernando de la Cal is the Export Sales Director of Roca Sanitaryware Limited. In the last 6 years he has been working in different places in Asia under Roca Group, and currently is responsible of Hong Kong, Taiwan and far eastern markets as well as the eMarketing & business development in Greater China.

Fernando has the background in international trade after an MBA at ICEX (Madrid) and major in Economics at Autonomous University of Madrid. He has also the working experience in the Spanish Commercial Offices network.