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Spain

Date: October 15 · 2016

October 15 · 2016

Introduction

On Saturday 15th October, the Roca One Day Design Challenge was held for the fifth year in a row. On this occasion, within a time limit of nine hours, students and young professionals had to design a product for the bathroom space for the ‘Nomad Generation’, young people who move house on a regular basis.

In the most successful edition to date, with more than 550 participants from 72 different towns, the top prize was awarded to Pau Moltó for his project entitled KENCHIKUKA, a modular toilet that adapts to different spaces and which packs up inside itself.

The second award of the night went to the project SAK, a basin made from textile materials that enables the maximum capacity for personalization, created by Rameshwor Pons and Laia Albert. The third prize was awarded to SILINK, by Alberto Martínez, Sumarijit Gill and Roser Villareal, based on a wash basin made from silicon with hydrophobic qualities.

In the extremely intensive event, the jury had to evaluate and rate a great number of top level projects based on their originality, innovative concepts, product sustainability and adaptability to the specific needs set out in the briefing.

Awarded projects

Jury

Jesús Albarracín

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Jesús Albarracín

A graduate in Industrial Design, he worked as an in-house designer in different business areas (houseware, furniture and measuring instruments) from 1985 until 1991, when he joined Roca.

As a member of the Roca Design Center, he develops sanitaryware projects. He has combined his extensive and fruitful professional experience with teaching Design Management at Elisava since 2000.

He has also been member on the jury on different postgraduate programmes at the Istituto Europeo di Design (IED) and Escola Superior de Disseny Industrial (ESDI).

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Mónica Azorero

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Mónica Azorero

A graduate in Industrial Design in 1998 at the ESDI Design School, she has spent her career in different design and ephemeral architecture studios, before joining the Roca Design Center in 2003.

Her skills allow her to find and apply the most adequate solution for every challenge. She is able to combine the rational perspective that her professional environment requires with a spark of creativity to add even more value to her work.

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Miguel Barahona

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Miguel Barahona

Miguel Barahona qualified as an architect at the Escuela Técnica Superior de Arquitectura de Madrid. His professional career has ventured beyond architecture to encompass city planning, and interior and graphic design. His work has been published in national journals (Pasajes, Diseño Interior, AVR, Arquitectura Viva) and on international websites (Archdaily, Plataforma Arquitectura, Mocoloco, Archello, etc.). He is currently the Director of the Master in Interior Design at IED and a regular contributor to the magazines Diseño Interior and Descubrir el Arte, as well as the website Houzz.

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Jordi Corral

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Jordi Corral

Born in Barcelona, Jordi is a qualified engineer who joined the Roca Design Center in 1998, after several years of experience as a development engineer in the automotive industry.

On top of his duties in the Design Center, he helped set up the Innovation Lab where he now combines his Design Management know-how with his extensive knowledge of the bathroom industry and analytical thinking, and applies it to his Project Management role.

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Estudio Noviembre

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Noviembre Estudio

In 2008, they founded Noviembre Estudio and, since then, Susana Sancho and Vicente Porres have transcended the disciplines of design.

Susana’s artistic training in Fine Arts combines with the technique of a product designer of Vicente’s calibre to create a cocktail that they refer to as “smooth and sweet eclecticism”.

Applying this formula to create iconic spaces and products, such as the H2O bottle and the S1 cabin for ThyssenKrupp Elevators. Their recognition has led to awards such as the Elle Décor’s Young Designer Talent Spain 2013, Good Design Chicago’s Athaneum Museum 2009, the National Craftsmanship Award 2009 and the silver ADI-Fad Delta Award 2013 among others.

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Iván Pajares

"Whenever he looks back, he recalls that he was always drawing and, although his efforts were often not great, he remembers that his father encouraged him to improve.

It was this passion for drawing and creating that led him to choose a degree that would enable him to explore this facet and work doing something that he loved. In 2010, he embarked on an adventure at Elisava. Everything involved discovery and learning, design and people, together with emotions and technique. In 2013, he spent afternoons at university and mornings gaining practical experience with a lecturer and friend, Adrià Guiu. This is where he had his first contact with the world of professional industrial design.

In 2014, he left for Switzerland to learn from and enjoy the experience at Swatch on an internship as a watch designer. After this time, he decided to return to Barcelona in 2015, in order to start a phase as an R&D Engineer at Idneom, developing engineering and design projects for the leading automotive brands.

Nowadays, he combines his engineering side with his role as a designer and always strives to find time to understand what is involved in design and people”.

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Jordi Pérez

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Jordi Pérez

A graduate in Industrial Design in 1994 at the Elisava School of Design (Barcelona), he has spent his career in industrial design studios and companies in Spain and Italy, such as Uli Marschteiner Studio, Studio Italform, Studio Nuñez Castain, Bausch & Lomb, Salerm, BD Barcelona, Lamp, Mecalux and Cosmic, among others.

Since 2002, he has formed part of the Roca Design Center. He has worked as a lecturer at Elisava and the Centro Ricerche Domus Academy (Milan).

He has won several design awards and accolades for his work.

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Isabel Roig

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Isabel Roig

Isabel Roig has been the General Director of the BCD (Barcelona Design Centre) since 2000, an organization focused on economic and social value creation through design and its role in innovation and sustainable growth. Her previous professional experience has provided her with the insight required to set successful and innovative strategies at the Centre. In 2006, she founded Barcelona Design Week. She has been a member of the European Design Leadership Board appointed by the European Commission, and the Chairwoman of BEDA (Bureau of European Design Associations). Currently, she is a member of the Steering Committee of the World Design Weeks Network.

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Carles Sala

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Carles Sala

Carles Sala has a Bachelor Degree in Architecture, graduating with honours from the ETSAB Barcelona and a Master from the AA School of Architecture in London. In 2008, together with the architect Relja Ferusic, he founded SALA FERUSIC Architects in Barcelona, an international architecture firm thatoversees multidisciplinary projects at all levels. The firm has been acknowledged by institutions such as FAD, COAC, MIT, the Venice Biennale and the Spanish Biennial of Architecture and City Planning.

At an academic level, he is currently a tutor at the Welsh School of Architecture at Cardiff University and is also the director ofthe AA Barcelona Visiting School, an academic and research initiative of the Architectural Association ofLondon.

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Supported by:

Barcelona Centre de Disseny
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Sponsored by:

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