Date: November 6 · 2021

November 6 · 2021


Roca One Day Design Challenge returned to United Arab Emirates in 2021 within the framework of Expo 2020 Dubai.

As in previous years, participants were challenged to create innovative solutions for the bathroom space in just one day. 

On this occasion, participants were asked to design a basin with faucet to brush the teeth.

The project “The Stone-tech” was awarded with the first prize. It was designed by Waheed Addin Almasri and his wife Rama Rayes. The jury members chose it due to its well-developed approach, great use of materials and innovation, as it has a sustainable design with a touch pad, the soap on the left and spray water.

The second award went to “My toothy basin”, created by Shaikha Alazeezi. For the jury members this project deserved to be one of the winning projects due to its integration of aspects like thoughtfulness, its sustainable approach and its modern design aesthetics.

Finally, “Waves” was chosen as the third prize winner. Designed by Aadil Faizal and Mohammed Bakker Ali, this project was awarded due to its perfect compliance with the design brief. The design combines the faucet and the sink into one fluid shape, and it is ergonomic. Apart from that, the design of the faucet with its misting system is innovative.  For the jury, this seemed like a product that can suit the needs of users.

Awarded projects




Design Director - Hilton Worldwide

Leila is a Design Director at Hilton covering the Middle East & Turkey region, responsible for working alongside owners to develop design concepts for upcoming hotels in the region.

Originally from Lebanon she was educated in the US at Art Center College of Design in Pasadena, California and spent the first 15 years of her career with various consultancies in Los Angeles during which time she had the distinction of working on theme parks in Malaysia and Japan, Corporate interiors, as well as restaurant designs.

She moved to Dubai 2003 and followed her passion for hospitality interiors for brands ranging from Intercontinental, Ritz Carlton and Kempinski before taking on her current role.




Lara el Hani

Lara is the Design Director for Kristina Zanic Design Consultants in Dubai

Master of Advanced Studies in Interior Architecture and Plastic Arts

Lara has a broad-based knowledge from over three decades of professional experience in architectural and interior design, covering the full cycle of projects from feasibility through handover.

Lara has worked on a variety of Luxury & Hospitality projects within UAE, KSA, Doha, Kuwait, Pakistan, India, Cyprus, and Bangladesh. Her hands-on experience stems from her ability to generate new concepts, and upgrade existing or complement ongoing projects, all while maintaining, and oftentimes reducing considerably both cost & timeframe.

She had always maintained a flawless record on new project proposals and is the go-to person for solutions.

Being an artist in nature granted her the skill of composing great colour combinations and blessed her with a photographic memory when it comes to colours, shapes, and compositions. A trailblazer in terms of new trends; she translates briefs into visions and ultimate reality.

With good coaching and group leadership skills, she spearheaded the cycle of team training, in terms of Design Development, coordination, FF&E or Design trends.

Had worked on a multitude of Green Certified projects: Saafat, LEED and EarthCheck

KZC’s clients include Accor, Marriott, IHG, Jumeirah, Hilton Hotels and Resorts, Emaar PJSC, Meraas, Signature Clubs International / Capital Clubs, and Rotana Hotels and Resorts amongst others.

File #131864


Prodipto Ghosh

Prodipto is a Principal in CRTKL’s Middle East business and is the Design Lead for Hospitality, Residential and Mixed Use projects. He uses his vast international experience and proven design leadership capability to successfully design, manage and deliver fast track large scale multiuse projects.



Luc Siezenis

Luc, (MBA) Master’s Degree Field of Study Business Administration and Management, Maastricht University, The Netherlands. Born in 1968 with Dutch Nationality, married with 2 children, Country Manager for the Middle East Region, Roca Group representation office in Dubai, UAE.

He was the Export Sales Director at Laufen Bathrooms AG from June 2015-2020 in Laufen, Switzerland.

Former Vice President for Export, Sanitec (Keramag, Twyford, Sphinx, Pozzi Ginori) in Düsseldorf, Germany. From Sep 2004 – Dec 2007 he was the Supply Chain Director Koninklijke Sphinx BV, Maastricht, The Netherlands.