Date: November 12 · 2022

November 12 · 2022


Roca One Day Design Challenge celebrated its 6th Edition in the United Arab Emirates. It was a privilege to celebrate this year edition at the Iconic Etihad Museum in Dubai. The students and young professionals were challenged to redesign the shower column. The goal was to create original solutions and innovative concepts related to the design topic in just one day.

The first prize was awarded to project LINIA designed by Noor Al Kattan, she is a junior graphic designer at Chalhoub and graduated from IUST university in Damascus, Syria. Jury members awarded LINIA for having a unique design combined with the most crucial elements needed in a shower experience. Jury members also highlighted its design with functionality and high aesthetics, end quote “it is the future of showers.”

Project MODRIS won the second prize award. It was designed by Architects Sarfaraz Mohammed Ashraf and Safad Nadathalakkal Ebrahim. Sarafaraz has a bachelor’s degree in Architecture graduated year 2019 from the National Institute of Technology, Tiruchirappalli, India and Safad has a bachelor’s degree in Architecture from the University of Calicut, India. Sarfaraz and Safad are currently working for Shape Architecture Practice + Research in Sharjah UAE. Modris was selected because of its sleek design finish and industrial feel. Jury members highlighted that the design has commercial viability with modern contemporary approach. A modular component was added allowing lot of storage for daily use.

The third was awarded to the project THE TREE SHOWER designed by Baidaa Elfrieh & Ameer Hajjat. Baidaa is an Architect currently working as project coordinator and Ameer is also an Architect working in a consultancy company in Dubai. Jury members highlighted that the design fulfilled the brief properly. The storage was integrated proportionally, it is easy to install without taking more space considering the design and adjustable shower.

Awarded projects



Kristina Zanic

Kristina Zanic CEO & Founder, Kristina Zanic Consultants Designer, entrepreneur, traveler, and art lover Kristina is a well known figure in interior design A seasoned designer, successful business leader and entrepreneur, she has 35 years of industry experience in over 20 countries.

Early in her career, Kristina founded DWP, and for the following two decades led its expansion to 14 offices In 2012 she set up her signature design studio in Dubai The company today has 120 staff based in offices in Dubai Riyadh, Bangkok, and Philippines.

Kristina works with VIP clients prominent developers, and hospitality operators and brands like Accor Marriott, IHG, Jumeirah Mandarin Oriental, Anantara, and Hilton Her studio has worked on many prestigious projects in Europe, Asia, Africa and Middle East.

Under her direction, the company has earned various international awards She was chosen in 2021 as Leader of the Year at Index Dubai awards and among the top most influential designers in the Middle East by Commercial Interior Design magazine.

She creates spaces with timeless style that both look and feel good to the user Her work is inspired by a passion for travel and exploring different cultures She has been to over 70 countries, often seeking places off the beaten track She also has a passion for art and owns an extensive art collection.

Kristina is committed to nurturing new talent and is actively involved in training and mentoring students and young designers

Dunia Khaleel


Dunia Khaleel

Dunia Khaleel serves as Vice President of Interior Design for AlDar Properties, one of Abu Dhabi’s most prolific real estate developers.  In a career spanning over a decade, she has worked extensively in both the government and private sectors.  Dunia is an artist at heart.  She earned her Master’s Degree in Milan, Italy, where her inherent love of visual arts blossomed into a thriving career.  Her work is defined by a passion for creating comfortable, unique living spaces where people can feel at home.  Dunia has established herself as a reliable, dedicated professional with an unwavering passion for her craft.  She looks forward to continuing to be a part of Abu Dhabi’s thriving real estate community.



Mennah Darwish

Mennah is a Design Manager who joined Select Group in mid-2016 to advance the design culture within the development team. Driven by her strong belief that a successful developer’s strength lies in their dedication to customers, Mennah continuously strives to implement the most innovative and distinguished design solutions in each development.

Garnering over a decade of experience, Mennah has worked with international and award-winning design consultancies in Asia and the MENA region. Previously leading designs for some of the most prestigious clients and governmental authorities, she is now responsible for being the design lead and managing the design process, from inception to handover, for all of Select Group’s latest developments.”



Joe Tabet

Joe Tabet is an innovative visionary architect wearing different hats, with +20 years of professional experience in worldwide architecture and construction industry.

Joe founded JT&Partners in 2015,starting with a handful of staff
in a +100sqm office in Business Bay, Dubai. The company became an “overnight success”, earning recognition as an acclaimed international multidisciplinary consultant with impressive projects located. 

Joe is a firm believer of applying innovation at different levels: design, business, client approach, project approach and good support team. He uses “unconventional” management strategies for JT&Partners to sustain its reputation as a world-renown consultant, delivering iconic, environmental and socially sustainable projects world-wide as well as retaining and expanding his clientele and contacts.

A talented, insightful and creative architect, he has the gift of being able to understand, interpret local cultural requirements/ aspirations and reflecting all these into cost-effective building
design solutions. He creates buildingsand communities that transcend.



Luc Siezenis

Luc, (MBA) Master’s Degree Field of Study Business Administration and Management, Maastricht University, The Netherlands. Born in 1968 with Dutch Nationality, married with 2 children, Country Manager for the Middle East Region, Roca Group representation office in Dubai, UAE.

He was the Export Sales Director at Laufen Bathrooms AG from June 2015-2020 in Laufen, Switzerland.

Former Vice President for Export, Sanitec (Keramag, Twyford, Sphinx, Pozzi Ginori) in Düsseldorf, Germany. From Sep 2004 – Dec 2007 he was the Supply Chain Director Koninklijke Sphinx BV, Maastricht, The Netherlands.


With the collaboration of:

Etihad museum