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Date: 27 de outubro de 2012

27 de outubro de 2012


On 27th October, Roca organized the first edition of the One Day Design Challenge at the Roca Barcelona Gallery, with the objective of supporting young professionals and students under 30 years old who are just starting out in the world of architecture and design.

Originally, the contest was intended to have a local scope, but the level of interest generated meant that 130 teams from all over the country took part in the challenge to create innovative and original solutions that add value to the bathroom space.

From over 100 proposals submitted, the jury, formed by members of Roca’s Innovation Lab, awarded the prize to the Mybowl, designed by Alexandra Barrachina and David Navais. The project involved the reinterpretation of the old-fashioned wash basins that used to be found in bedrooms. It was highly rated by the judges due to its functionality, the use of recyclable materials and its adherence to the values of youth, such as minimal installation requirements and customization options.

Projetos premiados

1st prize


Alexandra Barrachina

David Navais


Alessandra Colella

Marta Cuquet

Sanna Völker


Pau Moltó

Joan Torres

Margarita Uñas


Mireia Serra

Bruna Vila


César González

Pere Llorach

Victor Hugo de Pablo


Alessandro Calogero

A talented designer with a keen eye for detail and styling. He has a solid base of design knowledge from the Milan Polytechnic University.

After his study he worked for several years in Milan for Stefano Giovannoni, on products for companies such as Alessi, Magis, Cassina, Flos and Seiko, where he developed a thorough understanding and affection towards everyday objects. He worked for 2 years at the LG Electronics Design Center in Milan before joining ROCA Innovation Lab in 2006 as a concept designer.

He is co-founder of the CrousCalogero design studio (2010).

Josep Congost

Born in 1956 in Barcelona, this engineer was a founding associate and chairman of the Governing Board of Ecotècnia S.Coop (1981-1989) and the Director of Vehicle Design at the NETC-B (Nissan European Technology Centre in Barcelona) (1989-97).

Since 1997, he has worked at Roca Sanitario SA, and he is currently the Design Director of the company’s design centre (Roca Design Center & Innovation Lab).

Sarah Lloyd

An award-winning English concept designer with a creative imagination and a wealth of experience in companies with an environmental and social focus based in London, Europe and Australia, demonstrating there is more to design than meets the eye.

Sarah conceptualizes the whole scenario behind the design, from the perspective of end-user, manufacture and the environmental impact, without losing sight of business aspects. She has worked both independently and in teams, gaining experience in running brainstorms and creative sessions, using this knowledge to generate the best results.

Nicolás Meunier

A Chilean concept designer working on innovation and future scenarios. He specializes in the creation of prospective projects based on upcoming trends, technological advances and user research.

He has been involved in several projects ranging from product, strategy, service and concept design for companies such as Decathlon in France, Designit Sweden, Claro Partners and Roca Innovation Lab in Barcelona, among others.

Marta Michalowska

A Polish concept designer with experience in innovative processes. She joined the Roca Innovation Lab in 2008, where she was responsible for the creation of new product concepts, design strategies and user research.

She boasts a wide range of skills, including the ability to empathize with the context of a problem, creativity in the generation of insights and solutions, and rationality to analyse and fit solutions to the context. She previously worked for companies such as Asus in Taipei, Designaffairs and BMW Group in Munich.

Jordi Corral

Born in Barcelona, Jordi is a qualified engineer who joined the Roca Design Center in 1998, after several years of experience as a development engineer in the automotive industry.

On top of his duties in the Design Center, he helped set up the Innovation Lab where he now combines his Design Management know-how with his extensive knowledge of the bathroom industry and analytical thinking, and applies it to his Project Management role.