A profound education is essential to face your professional future and with the Roca One Day Design Challenge we wish to support that formation by contributing to the practical understanding of students and young professionals. It is for that purpose that Ahmad Alkattan, winner of the Master Design Challenge, received a summer course at the prestigious Domaine de Boisbuchet as part of his prize.
Showing articles with tag: Workshop.
There are many ways to awake creativity: some of us need to meditate in the morning, others get their ideas while they are showering, while others do not function until they have had at least three cups of coffee… And there are others who claim they are not creative at all. But the truth is that everyone is creative, one way or another. Being creative does not only imply knowing how to design or draw, we can all be creative in our everyday, in our daily chores…
Unfortunately, talent is sometimes not enough when it comes to creativity, as it is also essential to know how to promote an idea and even how to promote ourselves. This might seem an unimportant detail but don’t be fooled, it isn’t. For instance, let’s take Thomas Edison, famous for having invented the light bulb, among other devices. But it was actually the British Joseph Swan who invented the light bulb before him and Edison, somehow, “developed” Swan’s idea. Therefore, why does the world remember Edison and not Swan? Because Edison knew how to promote his invention more effectively.
One of the most daunting challenges an industrial designer needs to face is to turn an idea expressed on paper (or rather on the computer) into a produced object. The designer can imagine the product, its possible uses, its appearance, which materials to use, and previously analyze all constructive details, but the real challenge is to get it right in the production stage: finding industrial solutions that allow the manufacturing of the object, checking the performance of materials in different situations, finding the right pieces…
The creative process in design does not end until the end customer gets to know the product. For this reason, it is important to apply the basic communication tools to prepare a pitch.
The attendees had the chance of participating in an interesting educational workshop with Anna Devís and Daniel Rueda, both of them architects engaged in creative photography. In this theoretical and practical workshop, they learned to observe and represent architectural spaces from a new perspective. The aim was to create — and not simply take — their own photographs in a space as unique as the Roca Barcelona Gallery.
On July 16th and 17th, a group of participants from all One Day Design Challenge and jumpthegap® editions took part in an event in Barcelona with the aim of creating a community of professionals around the brand and the disciplines linked to Architecture and Design.
Winners of the Roca One Day Design Challenge from Portugal and Poland had the opportunity of participating in a very useful and fun workshop, Be Colour for One Day, led by Marta Aymerich, founder of Way and brand communication specialist with an important accent on colour and its emotional uses.
Creative ideas do not always come to us right when we need them. Furthermore, they sometimes appear at unearthly hours or in the most unusual places. But there are specific times in which we need to open a window to creativity, regardless of how blocked it is, and we need to let talent flow. But we are not alone… There are countless creativity techniques and tools that can help us develop new ideas, solve problems or establish a path we had not identified before.
The winners of the One Day Design Challenge Spain 2016 edition took part in a Manual Thinking workshop, led by Tomoko Sakamoto, as part of Roca’s best interest to further develop young talent and creativity.